Marketing & Audience Strategy
Connect your customer data to media audiences and execution for stronger performance.
Opportunity
We connect your customer data to audience planning, media activation, and measurement. This lowers acquisition costs and grows customer value.
Purpose
We help marketing, media, CRM, sales, and analytics teams turn fragmented data into a connected growth engine. We use your data and market intelligence to define high-value audiences, improve segmentation and addressability, and guide activation and media investment. Our approach connects CRM, business, platform, and media channel audiences to business outcomes. This creates superior performing audiences.
Audience and Media Consulting
Performance-First Audience Strategy
Audience strategy built on your owned data and business goals. We define the high-value audiences that matter most by connected your 1P data directly to media KPI's.
Media Buying and Activation
Paid search, social, programmatic, retail media, and CTV activation connected directly to your audience strategy and optimized toward acquisition, revenue, and lifetime value.
Measurement & Optimization
Incrementality testing, attribution, and investment optimization plans that deliver performance outcomes. Modern KPI led measurement frameworks and support, globally.
Marketing Strategy
A connected plan for audiences, media, channels, messaging, and measurement that ties marketing decisions to your business goals.
Key Focus Areas
- Customer, audience, market, and demand intelligence
- Custom research, segmentation, audience sizing, and journey strategy
- Data, identity, technology, and vendor evaluation to improve addressability and activation
- Marketing and Media benchmarking and strategic planning. Data partner consulting
- Marketing and media investment strategy, test-and-learn design, incrementality, attribution, and optimization
We lacked a central audience strategy that could connect insights to execution. Data Matters helped us create one flow, trained our teams, and helped execute. We saw audience performance increase by over 200%.
Consumer Goods Company
Explore our consulting services
Our engagements can cover one or all of our functional areas of expertise. We partner from strategy all the way to execution.
Are you ready to realize significant growth?
Our Experienced Consultants will utilize our skills, benchmarking and your data to generate major growth opportunities. We are actual operators, not just consultants.